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Breaking Dawn Has the Single Most Important Aspect of Marketing

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On the 8th of August, I got up at 7 am and drove to Barnes and Noble to get a copy of the much anticipated “Breaking Dawn” Vampire book by Stephenie Meyer. I had been following the book since last summer when my sister, Becca, finally talked me into reading the series. She had been following Stephenie since before her major popularity with the book “Twilight”. I went home and sat on my couch from 8 in the morning until about 4 pm (which my husband was not too fond of, he doesn’t understand the relationship I have with books when I am reading). The book was very long, but I think amazing, mainly because of the background of the author and her ability to keep my attention for 8 hour spans.

Now I have read the reviews of the last book in the series and have some serious issues and opinions about what took place in this last book, both good and bad. I have the right mind to write them all down at this very second, but then thought, it has all been said before. Every single person has their opinion, positive and negative, and that is what makes the book a keeper. What I am most interested is about this author. I have done a ton of research on this woman and she is a complete unknown, stay at home mom, who had a dream, an idea and took it to the next level. Her idea was that that had been done before, a vampire book. When my sister had begged me to read this book, I was not going to do it. I was a “Buffy” and “Angel” fan (very embarrassed to admit) but another book about vampires, come on! But this book had something that marketing entrepreneurs need to capitalize on, something Kim Power Stilson calls, “The Grapevine”. This book had stay power because every single person you talked to said, “YOU HAVE TO READ THIS BOOK”. Hello, this is the sure power of tell all communication and recommendation. I think that any business can take from what Stephenie Meyer had to offer and see that the real power of advertising isn’t through complicated and expensive giant billboards and commercial advertising, but producing something that people talk about. Talk is cheap. And on the side note, don’t forget to listen to me live every Friday at 1 EST on “The Debbie Cluff Show”, we can talk about breaking dawn, we always do.

 

SIDE NOTE ABOUT BREAKING DAWN AND EDUCATION

What are the educational benefits of this book? 
Besides just getting kids to read—and these are real page turners—the books can be used
educationally by looking at questions the texts themselves bring up (why are they so popular and is it good for girls to be identifying with Bella?) as well as linking them to other things we might be teaching, like religion and mythology.

Bella’s character, what she is modeling for young women, is a good thing to explore.  On the one hand, she seems to represent a step backward in terms of role models. She will marry very young, she is willing to exchange her humanity for an eternity with her boyfriend, she gets pushed around quite a lot, and she needs to be rescued frequently.  On the other hand, she has redeeming qualities including her intelligence, her willingness to put her life on the line to save her loved ones, and her total acceptance of people society would label monsters (By Amrisa Niranjin — School Library Journal, 8/1/2008)

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