Stephenie Meyer’s Breaking Dawn is PURE MARKETING GENIUS!
Stephenie Meyer’s Fourth Insallment of her Twilight Series, Breaking Dawn, is a sure example of social networking and marketing strategies at their best. Through blogging, social network sites, and something called “Through the Grapevine” Meyers was able to make money, work from home, and prove that women consumers can talk and their talk sells.
My students love the Twilight series and when they find a book they love, they share the book and share the word just simply by talking amongst themselves and competing with each other to get the books first. That is basically what has happened with them and the Twilight series. They’re also excited about the upcoming movie, but already skeptical that it will not live up to expectations after the whole Eragon anticipation crashing.
amayala
August 20, 2008 at 11:45 pm
Now what did you think about the final book? I have to say that I did LOVE IT! but was a bit disappointed at the same time.
debbiecluff
August 21, 2008 at 12:13 am
Have to wait until my students finish it and pass it on.
I’ll get back to you on that one. I have a student reading another one called “Host.” Have you heard of that series? Any idea what it is about?
amayala
August 22, 2008 at 9:46 pm
Are you kidding me! My sister has been following Stephenie Meyer since Twilight first came out. Host is more science fiction about aliens, I think. There is only one at this time. She has a great website www. stepheniemeyer.com
debbiecluff
August 22, 2008 at 10:56 pm